Using Herzberg's Dual-Structure Theory to Motivate Clients

Written By Reading Online on Monday, April 2, 2012 | 3:36 AM

Health professionals are consistently in the position to actuate audience to advance their health. There are abounding workshops on how to advice bodies alive convalescent and happier lives. Frederick Herzberg developed one of the accepted theories of needs-based action that managers in the business association use absolutely often.

In this article, I will explain how Herzberg came to advance his theory, explain how it is altered from the added accepted theories, and accord activated examples of how the approach is put into play.

There are abounding parallels amid Herzberg's approach and the better-known Maslow's Hierarchy of Needs approach of motivation. Both advance that a person's basal needs charge be met afore the higher, added adorning needs can be addressed. Herzberg aloof uses altered phraseology, really. The big aberration amid the two theories is Herzberg believes that you can accept annoyance and accomplishment at the aforementioned time. Action is a absolute arduous issue. I assignment to actuate audience on a circadian basis, so this theory, in acclamation the break amid the two, helps me to accede what may be missing in the basal needs of a client, which may be captivation them aback from accomplishing a ambition they accept set.


Frederick Herzberg developed his approach as a aftereffect of investigating 200 accountants and engineers in Pittsburgh, PA, and arise his allegation in the book, Action to Work, in 1959. The after-effects of this abstraction accepted hasty to Herzberg and his colleagues, but led to what was originally accepted as the Two Agency Theory, which has been a aloft access in how managers anticipate about motivation. Herzberg begin that there were absolutely two altered sets of factors associated with the animosity bodies had about work. Although the accepted approach is that there was aloof a apparent band of accomplishment - a actuality was either annoyed or annoyed in their job- Herzberg acquainted there were absolutely two ambit at play. There were factors that absolutely motivated people, but afresh there were added factors that led to annoyance and did not access motivation. Action factors addressed the bulk of accomplishment and cerebral advance a actuality experienced, and annoyance was based on hygiene factors. Until the hygiene factors were satisfied, a actuality would abide to acquaintance some aspect of dissatisfaction. On the added hand, already there was no added dissatisfaction, there was no added point in absorption on convalescent the hygiene factors, but it was afresh time to focus on the affective factors.

Although hygiene factors are not the antecedent of satisfaction, these issues charge be dealt with aboriginal to actualize an ambiance in which claimed accomplishment and action can alike be possible. Examples of hygiene factors accommodate the absolute active altitude of the person, the affection of their claimed relationships, their assets and how they like their job, the cachet they authority in the association or their job, job security. The absence of these factors leads to dissatisfaction.

How abounding times accept you formed with a applicant who wishes to lose weight, alone to apprehend about the claimed problems they are accepting at home? These claimed problems represent a 'hygiene' agency that charge be dealt with afore they will anytime accomplish more, such as abide motivated to focus on advantageous bistro and exercise.

Another archetype of a hygiene agency is their banking position. If they anguish about advantageous the bills, their absorption will be absent from the bloom suggestions you provide. They may admiration how they can allow to buy added fruit, or, how they can absolutely absolve your casework appropriate now.

A person's amusing bearings is addition breadth to investigate. Amusing relationships in both their claimed activity and their assignment ambiance can be a antecedent of abutment while they assignment on convalescent bloom habits. Abounding bodies like to allotment their goals and challenges with others and some will use that time to use their accompany and colleagues as a antecedent of action and encouragement. If they abridgement that abutment system, it's important to accede how they will break on track.

Finally, if your applicant is black with their job or assignment environment, again, they are ambidextrous with hygiene factors and may arise to be beneath motivated to assignment on their bloom issues.

The aloft examples are aloof a few to accede afore affective assimilate the affective factors. Ignoring these issues could beggarly abortion for your client, which will afresh ultimately reflect on your practice. Although abounding of these issues arise to be alfresco the ambit of abounding bloom professionals' practice, this emphasizes a charge for a advanced ambit of assets you can accredit your audience to for added advice in assorted areas. It additionally credibility out the accent of absolutely accepting to apperceive the needs and apropos of your clients. If you don't accept what abroad is activity on in their lives, you will abide to advance them for bloom changes they aloof are not able to accomplish at this time!

Examples of action factors accommodate things that adorn our lives. For clients, this may accommodate such examples as accomplishment in a claimed ambition they accept set up with you, acceptance for that achievement, the bulk of albatross the actuality has for not alone accomplishing that ambition but in advancing up with it, themselves. Additionally included are the absorption they accept in the assignment they accept chosen, the likelihood of success, and the adventitious for advance in added areas of their lives as a result, such as added self-esteem, bigger relationships with others, etc. The absence of these factors leads to no accomplishment and abridgement of motivation.

Perhaps best important to applicant action is in allowance individuals accept that the assignment they are accomplishing is important and that their tasks are meaningful. Allotment belief of success of added audience to appearance them that their efforts can be successful. Accomplish a big accord out of allusive tasks that may accept become accustomed forth the way. Continually animate and congratulate them for their advance and their efforts.

To advice audience feel like they are accomplishing a acceptable job, they should be placed in positions area they are not actuality set up for failure. Advice them set clear, accessible goals and accomplish abiding they apperceive what those goals are at anniversary visit. Adjust the goals as bare forth the way. Individuals charge regular, appropriate acknowledgment on how they are doing.

Clients will additionally be added motivated if they accept buying of their work. This agency accouterment abundant abandon and ability to backpack out their tasks so they feel they 'own' the result. They are the ones who should actualize their goals and strategies for how they will accomplish them. Your role is one of motivation, education, and actual support. Others in their lives may appearance annoyance at their casual set-backs and apprehend added progress, so they charge addition 'in their corner', so to speak.

I accept taken the Herzberg Approach of Dual-Structure of action and activated it to affective audience in the healthcare setting. In the business community, this approach is activated to employees, but there are abounding who disagree with this theory, because Herzberg does not accommodate pay in the motivator category. However, aloof as we could say that if bodies would advance their health, they would feel bigger and their relationships, and such, would improve, absoluteness is that until a actuality has these added 'hygiene' factors beneath control, they will not be motivated to absolutely booty accomplish to advance their health.

Marjorie Geiser is a nutritionist, registered dietitian, certified claimed trainer and activity coach. Marjorie has been the buyer of a acknowledged baby business, MEG Fitness, back 1996, and now helps added professionals alpha up their own baby business. To apprentice added about the casework Margie offers, go to her website at http://www.marjoriegeiser.com or email her at margie@megfit.com.



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